日本收視率調查公司「Video Research」近日發布了一份調查報告,調查了日本名人在海外的知名度。調查地區包括中國、台灣、香港、韓國、美國和東南亞等地,受訪者為15歲至59歲的串流影音服務使用者。
在名人知名度方面,木村拓哉因出色的戲劇表現,其知名度在多個國家皆名列前茅。真田廣之和渡邊謙也受惠於網劇的風行,而在國外有一定的知名度。
至於歌手方面,日本天后宇多田光在國外的人氣依舊紅不讓,LiSA和YOASOBI則因為演唱動漫歌曲而在國外受到注目,AKB48相關的偶像團體在東南亞也很受歡迎。
該份調查亦指出,中國地區最知名的日本歌手是今年72歲的中島美雪,而她在台灣的知名度也排到第五位。她過去被翻唱的歌曲仍在華人地區廣為流傳,可見其影響力至今猶在。
"Video Research", a Japanese marketing research company, recently released a survey report about the popularity of Japanese celebrities overseas. The survey was conducted in China, Taiwan, Hong Kong, South Korea, the United States and Southeast Asia, and the respondents are users of streaming video services between the ages of 15 and 59.
In terms of celebrity popularity, Takuya Kimura (木村拓哉) is the most famous Japanese in many countries due to his outstanding dramatic performance. Hiroyuki Sanada (真田広之) and Ken Watanabe (渡辺謙) are also famous due to the popularity of web series.
As for singers, Japanese diva Hikaru Utada (宇多田ヒカル) is still popular abroad. LiSA and YOASOBI are getting famous for singing anime songs. AKB48-related idol groups are also very popular in Southeast Asia.
The survey also pointed out that the most famous Japanese singer in China is 72-year-old Miyuki Nakajima, and her popularity in Taiwan ranks fifth. Her songs that have been covered by Chinese singers are still sung in these areas, which shows that she is still very influential there today.
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